Inside Las Vegas’ slogan ‘What happens here, only happens here’


LAS VEGAS – Sin City travelers have a new tourism slogan to inspire their adventures.

“What happens here, only happens here.”

An updated version of “What happens here, stays here” – a mantra that spent almost two decades embedded in the American vernacular – launched Sunday with a 60-second commercial aired after Aerosmith’s performance at the 2020 Grammy Awards. 

The television spot featured a who’s who of Las Vegas celebrities, including Shania Twain, Christina Aguilera and UFC heavyweight fighter Francis Ngannou.

Sunday’s launch encountered a tragic and unexpected hurdle – a Southern California helicopter crash that killed basketball icon Kobe Bryan and his daughter Gianna. Tourism authorities had planned to roll out launch activities on the Las Vegas Strip Sunday, fitting resort marquees with #OnlyVegas.

Watch the full commercial here:

Those activities will be postponed until a later date.

“In light of today’s tragic accident that claimed the lives of Kobe Bryant, his daughter Gianna, and others on board, we are postponing any activity planned on the Las Vegas Strip until a future date,” said Steve Hill, CEO of the Las Vegas Convention and Visitors Authority. “The hearts of everyone in Las Vegas are with the families and friends of those lost, with all of Los Angeles and with his fans around the world.” 

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